Spot the refugee

In many businesses, attitudes and perceptions towards refugees are still distorted. To change that, the campaign ‘Spot the refugee’ plays with their prejudices – by using three famous refugees as examples, to show that you can both have experienced displacement and be exceptionally talented.

  • Agency: Jung von Matt / Neckar
  • Advertiser: Social-Bee
  • Country: Germany
  • Creative Directors: Matthias Hess, Rico Noël
  • Art Director: Julien Bucaille, Simon Schafstall
  • Copy&Concept: Andrea Weisser