Spot the refugee
In many businesses, attitudes and perceptions towards refugees are still distorted. To change that, the campaign ‘Spot the refugee’ plays with their prejudices – by using three famous refugees as examples, to show that you can both have experienced displacement and be exceptionally talented.
- Agency: Jung von Matt / Neckar
- Advertiser: Social-Bee
- Country: Germany
- Creative Directors: Matthias Hess, Rico Noël
- Art Director: Julien Bucaille, Simon Schafstall
- Copy&Concept: Andrea Weisser