The fish bag

Only 9% of all plastic waste ever produced has been recycled. About 12% has been incinerated, while the remaining 79% has accumulated in landfills, dumps or the natural environment.

• Agency: Wings The Agency
• Advertiser: Sea Shepherd Conservation Society
• Country: Venezuela
• Creative Director: Demian Campos
• Art Director: Alana Vitrian
• Copywriter: Demian Campos