Smoking kills the ocean

A cigarette butt can pollute up to 500 liters of water. Each year, billions of them end up in the ocean.

• Agency: Brand Station
• Advertiser: Sea Shepherd Conservation Society
• Country: France
• Creative Directors: Damien Guiol, Samy Benama, Loïc Chauveau
• Art Directors & Copywriters: Damien Guiol, Samy Benama