Project understood

An initiative which helps train Google’s voice technology to better understand people with Down Syndrome.

• Agency: FCB Canada
• Advertiser: Google AI / Canadian Down Syndrome Society
• Country: Canada
• Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
• Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes
• Copywriters: Shannon McCarroll, Jason Soy