Project understood

An initiative which helps train Google’s voice technology to better understand people with Down Syndrome.

  • Agency: FCB Canada
  • Advertiser: Google AI / Canadian Down Syndrome Society
  • Country: Canada
  • Chief Creative Officers: Nancy Crimi-Lamanna, Jeff Hilts
  • Associate Creative Directors: Elma Karabegovic, Michael Morelli, Marty Hoefkes
  • Copywriters: Shannon McCarroll, Jason Soy